Fuel Your Instinct


Fuel Your Instinct

Alfa Romeo Giulietta social campaign

Fuel Your Instinct


Alfa Romeo Giulietta social campaign for Olympic games

Art Director / Motion Designer

Alfa Romeo Giulietta social campaign for the olympic games

Art Director / Motion designer

In 2016, FCA Group is sponsor of the Olympic Games in Rio de Janeiro. For its New Giulietta campaign, Alfa Romeo choose an icon of Italian sportiness and beauty: Federica Pellegrini. The champion and the last, fastest model of Alfa Romeo combined under the copy “Fuel Your Instinct” driven the fans to the Road to Rio with their own, unique and shared spirit: the stylish performance.
In 2016, FCA Group is sponsor of the Olympic Games in Rio de Janeiro. For its New Giulietta campaign, Alfa Romeo choose an icon of Italian sportiness and beauty: Federica Pellegrini. The champion and the last, fastest model of Alfa Romeo combined under the copy “Fuel Your Instinct” driven the fans to the Road to Rio with their own, unique and shared spirit: the stylish performance.
In 2016, FCA Group is sponsor of the Olympic Games in Rio de Janeiro. For its New Giulietta campaign, Alfa Romeo choose an icon of Italian sportiness and beauty: Federica Pellegrini. 
The champion and the last, fastest model of Alfa Romeo combined under the copy “Fuel Your Instinct” driven the fans to the Road to Rio with their own, unique and shared spirit: the stylish performance.



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Pellegrini_imm_backstage

 

 

TOTAL VIEWS

558.733

 


TOTAL INTERACTION

50.877

 


REACH

1,5 millions 

 

 

Project manager:

Francesca Pergola

 

Social media manager:

Mario scrima

 

Copywriter:

Maurizio Bodrero

 

Art director/Motion design:

Andrea Gilardi

Riccardo Albertazzi

 

Agency:

Triplesense

 

 

TOTAL VIEWS 558733

 
TOTAL INTERACTION 50877

 
REACH 1,5 millions 

 

 Project manager: Francesca Pergola

Social media manager: Mario scrima

Copywriter: Maurizio Bodrero

Art director/Motion design: Andrea Gilardi Riccardo Albertazzi

Agency: Triplesense

©2017 Riccardo Albertazzi

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