POLTRONA FRAU MUSEUM


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POLTRONA FRAU MUSEUM

Motion video

Art director / Motion designer

Motion video

Art director / Motion designer

The "Poltrona Frau Museum" is the company exhibition space designed by Michele De Lucchi where production meets with the outside world.
We design and animate a video to invite the people to explore all the treasures of this museum.

The "Poltrona Frau Museum" is the company exhibition space designed by Michele De Lucchi where production meets with the outside world.

We design and animate a videoto invite the people to explore all the treasures of this museum.


Awards_2

Starting point

 

With the help of Poltrona Frau we collected a lot of materials (old photos, vintage adv, the classic design’s stories ecc) those were our starting point.
The goal it wasn't to explain all the museum's products but to show the values of the brand and how much they are link with his history. 

For this reason we designed some artboards with the iconics products at the center of a frame of vintage elements to contestualixe them, and then we bring them to life with the animation.

 

Starting point

With the help of Poltrona Frau we collected a lot of materials (old photos, vintage adv, the classic design’s stories ecc) those were our starting point.
The goal it wasn't to explain all the museum's products but to show the values of the brand and how much they are link with his history. 

For this reason we designed some artboards with the iconics products at the center of a frame of vintage elements to contestualixe them, and then we bring them to life with the animation.

 

book
PF-museum-en (0-00-32-00)
PF-museum-en (0-01-14-19)
PF-museum-en (0-00-25-11)

Process

Process



Credits

Credits

Copywriter: Chiara Fissore

Art Direction: Riccardo Albertazzi / Andrea GIlardi

Motion graphic: Riccardo Albertazzi / Andrea GIlardi

Agency: Triplesense

Copywriter: Chiara Fissore

Art Direction: Riccardo Albertazzi / Andrea GIlardi

Motion graphic: Riccardo Albertazzi / Andrea GIlardi

Agency: Triplesense

©2017 Riccardo Albertazzi

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